How To Post Youtube Video On Linkedin

LinkedIn Videos get 3x more engagement than text posts and are the most reshared form of content on the platform. But if you are merely getting started with LinkedIn video, it can get super tricky to go along a track of the different specifications and formats for videos on the platform besides as all the options you lot have to postal service videos on LinkedIn.

That's why nosotros've put together this super tactical guide, where we'll accept yous through all the ways that you tin can mail your videos on LinkedIn and engage your audience.

Non just that, but if y'all stick around till the stop, nosotros'll also show y'all how y'all can create super engaging videos for LinkedIn in minutes using an online editing tool.

Let's dive correct in!

i. LinkedIn video specs and dimensions
2. How to mail service a video to LinkedIn from desktop
3. How to post a video on LinkedIn from mobile
4. How to share a video to LinkedIn from YouTube
v. How to post a video to your company'due south LinkedIn folio
6. How to mail a LinkedIn Video Ad
7. How to embed a YouTube video to LinkedIn Articles
8. Bonus

one. LinkedIn Video Specs, Format and Size

Before we show you how to upload videos to LinkedIn, there are a set of LinkedIn video requirements (or specifications/specs) that yous must know. Allow'due south take a wait at the technical specs that your video files must adhere to before yous upload them:

1. LinkedIn video limit - three seconds (minimum) to x minutes (maximum) long
2. All-time video size for LinkedIn - 75 KB to 5GB in file size
three. Video format for LinkedIn - ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
4. Attribute Ratios - ix:16 (vertical), 1:1 (portrait), and xvi:9 (landscape). From these, one:one is and 16:ix are considered to be the best aspect ratios
5. Frame rate - betwixt x to 60 rates per 2nd
half dozen. Fleck rates - between 192kps to 30MBps
vii. Resolutions - minimum 256 × 144 and maximum 4096 x 2304

On mobile, LinkedIn video has iii postal service dimensions: xvi:nine (landscape), i:1 (square), and 9:sixteen (portrait).

On desktop, LinkedIn video has ii post dimensions: 16:ix (landscape) and one:1 (square).

Keeping your audience and their usage behaviour in mind is utmost important while designing your LinkedIn video post. Permit'due south say you are designing predominantly for mobile-start audiences then 9:xvi is a ameliorate bet because information technology provides an immersive experience. All the same, if you are designing for both mobile and video, then ane:one is a better choice.

PRO-TIP: You tin can easily discover and customise thousands of LinkedIn video templates in both 1:1 and ix:16 formats with InVideo's online video editor.

2. How to post a video to LinkedIn from your desktop?

Posting a video to LinkedIn from your desktop is not all that different and you tin can follow the same steps equally mobile to mail your videos via desktop. The simply added advantage is that with desktop, yous tin add a custom thumbnail for your videos while uploading them, which is something you can't do on mobile.

Hither'due south a footstep by step guide on how to post a video to LinkedIn from your desktop:

Step one: Head to your LinkedIn homepage

Footstep ii: On your newsfeed, you volition find the option to upload a status, inside that, click the Video option

Footstep 3: Click on Select video to share and this will open a dialogue box on your desktop.

Step 4: Once you have selected the file y'all want to upload - y'all volition see the selection to upload your SRT (subtitle) file and video thumbnail.

Click on Select thumbnail and choose a file from your desktop, then click on Upload .

Next, you can click on Select caption and upload the SRT file from your desktop if you lot have a separate file of captions that yous desire to upload.

Step 5: Next, you will write the description for your video post - brand certain yous add all the relevant hashtags so information technology can reach a wider audience. Once y'all're done, click Post to publish your video.

And that's how you tin can post native videos on LinkedIn from your desktop. In the adjacent section, we'll evidence you how you tin share your YouTube videos on LinkedIn.

3. How to post a video on LinkedIn from mobile?

Posting videos on LinkedIn from your mobile is easy. Just follow these simple steps:

Footstep 1: Open the LinkedIn app on your mobile device and click on the plus (+) button.

Step 2: From the drop downwardly bill of fare, select the Accept a video button

Pace three: Upload or record your video

Yous have 2 options:

Option 1: Upload a video from your device'southward gallery - you can exercise this by clicking the push button on the left of the video recording button

Selection 2: Shoot a video using the LinkedIn app - you can exercise this past clicking on the video camera button

Stride 4: Calculation stickers and text

Adjacent, you lot can choose to add together stickers and text to your LinkedIn video.

Once you add your stickers and text, you lot can rotate and resize stickers/text by pinching and zooming on them.

Stickers are a great way to highlight what the video is about. For case, if your LinkedIn videos are all well-nigh sharing daily trade tips and so you lot tin can use the "Tip of the day" sticker for your videos.

Stride 5: Add captions and subtitles

It's important to add captions to your LinkedIn videos as LinkedIn plays your video without audio on the feed, which ways that your audience will have to click on the volume button to hear the audio of your video, and could potentially but scroll forward without paying attending to information technology. Captioned videos have a better hazard of being clicked on.

Not just that merely many users on LinkedIn eat video content on mute. That's why experts recommend designing your video for sound off.

For example, check out this video from Nat Geo, where they take effectively used captions to convey the story of the video even without the audio of the video.

If you're uploading your LinkedIn video from mobile, y'all will have to upload a video file that already has subtitles and captions. Y'all can read this blog that volition bear witness yous the easiest way to add captions to your videos online in minutes.

Pace 6: Mail service Description and Hashtags

The description is the supporting copy for your video. It not only describes your video, but tin can help drive your message with more accent. For example, check out the mail below to see how the mail description succinctly sums up InVideo's features and too includes appropriate hashtags.

In post descriptions, short and direct is usually amend, but brand sure you include relevant links, tags, and hashtags. Besides, include a call to activeness: let the viewer know what action y'all'd like them to carry out after they've watched your video - give their stance in the comments, contact y'all, visit your website, etc. For example, like in our mail service below, you could prompt LinkedIn members to respond with how they similar your video and whether they discover it useful.

Step seven: Ready to publish

Give a last bank check to ensure you lot accept everything in place and then click on the Post push.

Once your video is posted, make sure you have out fourth dimension to respond to comments. When viewers find value in your video, they are more likely to drib a comment with follow up questions, show their appreciation, or open a conversation.

Make sure you respond to those comments. Like in the video below, a simple "Thank you" helps set a very approachable tone for your content and too makes your viewers feel safe and engaged with. The image below is a good example of responding to members who accept left their appreciation on your video post.

iv. How to share a video to LinkedIn from YouTube

Step 1: Click the Kickoff a mail service option and write the clarification of your video post hither.

Step 2: Right subsequently that, you can add the link to the YouTube video you desire to share to your LinkedIn contour. Don't forget to add relevant hashtags right after.

Stride 3: All that'southward left to practice now is click on Mail . Wasn't that elementary?

Next, nosotros will talk about how you tin can post videos to your company's folio on LinkedIn and create video ads on LinkedIn.

v. How to mail service a video to your visitor's LinkedIn page

According to LinkedIn'due south own research , a visitor page video is five times more likely to get conversations started among members than other forms of content.

Here's a elementary step by step guide to post a video on your company'due south LinkedIn page:

Step ane: On your LinkedIn homepage, you volition see your visitor page under "pages" in the left column. Click on your visitor page - this will have you to your company'southward page

Step 2: Click on the Share a post status bar on the homepage of your company'south profile.

Now you tin can follow the exact same steps mentioned in the previous section to upload a video to your company's page on LinkedIn from your mobile device , desktop or via a YouTube link .

half-dozen. How to post a LinkedIn Video Ad

LinkedIn video ads are a role of LinkedIn's Sponsored Content, a.k.a. content which is paid for. How are these video posts different from regular video posts?

LinkedIn video ads show up on the newsfeed with the designations sponsored or promoted, every bit seen in the example below.

Sponsored Content is a native LinkedIn video ad which volition appear based on the targeting criteria you ready while creating your LinkedIn Video Ad/LinkedIn Video Ad Campaign. On the other manus, promoted content is a native ad that will only go shown to members who have liked your page.

Earlier showing yous how to postal service a LinkedIn video add, permit's empathize the basic requirements of LinkedIn video ads.

How to create LinkedIn Video Ads?

First thing's first- make sure yous have a LinkedIn company page , which is different from your personal profile. This page will permit you to employ your Campaign Director tool, create a Campaign Group and start using LinkedIn Video Ads. In one case that's done, just follow the steps below to upload your LinkedIn Video Ads:

Step one: Open your Campaign Group and click the Create push. A drib downward menu volition announced.

Step ii: Select the Campaign option

Step 3: Now, choose your objective. This is where you can select what you want to achieve through your video ads. For example: Brand Awareness. This will aid the LinkedIn Ads algorithm target your ads better.

Step four: Side by side, choose your target audition. To larn more about choosing audiences and targeting, read this guide by LinkedIn . You lot could as well employ LinkedIn'due south targeting criteria past using its various filters similar Company Industry, Company Size, and Job Title.

Step 5: Choose Video Ad as the ad format.

Step 6: Add your company name or URL in the space provided.

Step vii: Set your daily budget. This is how much information technology will cost per day to run your ad.

Step 8: At present fix up your bidding and conversion tracking options.

Pace ix: You'll now take the pick to upload a new video for your advertising, or select ane of your existing LinkedIn video posts to promote.

Step 10: On the final page, y'all will get to review and launch where you can select your daily budget and ready a start date for the entrada. Once y'all are done, click Launch Campaign.

If y'all need more assistance with understanding LinkedIn Ads best practices and how yous can make the nearly of them, check out this comprehensive guide that'll bring you upward to speed with everything y'all need to know to have your first LinkedIn ads campaign live.

7. How to embed a YouTube video to LinkedIn Articles?

If you desire to share your content as a LinkedIn article, or are already writing articles on the platform and would like to embed videos into your article, then this simple step by pace guide volition help you:

Pace ane: Open LinkedIn on your desktop, and nether the Share a mail service bar click on Write an article . This volition take you to your LinkedIn web log/commodity page.

Step 2: You tin can beginning typing your article in the space provided and as you do, y'all volition notice a plus (+) sign to the left of your text. Click on it and a bill of fare volition appear.

Step three: From the menu, choose Link .

You can at present paste a link from any platform where the video is hosted (east.g. YouTube). Click the enter push on your keyboard and you'll see the video will appear along with your blog/article text.

Alternatively, yous tin also paste the video link using the Video button.

Notation: LinkedIn does not allow y'all upload a native video to a LinkedIn commodity, you tin can but upload videos via an external link.

8. BONUS: How to create super engaging videos for LinkedIn in minutes even if you've never edited a video before?

Now that you know all the ways that you can post videos on LinkedIn, it'south fourth dimension for you to create gold-standard videos and brand the most of these opportunities. The easiest way to do this is using InVideo'south in-built template library that comes with 5000+ set up-to-use templates that you can customize for your ain make/page in minutes, even if yous've never edited a video before.

But follow these simple steps to plough your ideas into PRO LinkedIn videos in no fourth dimension:

Step 1: Log in or sign up for a free account on invideo.io .

Stride 2: Once yous log in, select the pre-made template option. You can at present type in any keyword , for example 'real estate. Don't forget to select the aspect ratio you want to create your video in (i:1 if your audience is on both desktop and mobile, and nine:16 if your audience is merely on mobile).

Pace 3: When yous observe a template you like, you can preview it and click on Use this Template.

Step iv: You'll at present be directed to InVideo's editor where you can fully customize this template. You can upload your ain files by clicking on Upload Media in the left hand side panel or you lot can choose from InVideo'due south stock library which has more than viii meg high resolution videos, images, text labels, and more.

You have to merely drag and drop the files in the center of the screen and they will go added to your video - you can and then identify them accordingly.

Stride 5: You lot can also edit the text on the template by only dragging and dropping elements from the left to the centre of the screen, and they will get added to your video. You may then edit the text there itself.

Y'all can edit the length of the video, make cuts and add vocalisation over on the video timeline at the bottom of the screen. Come across the example beneath.

Step 6: Once you've finished editing your video, you can preview information technology by clicking on the play button at the center of the main editing bar. See the video below to acquire how.

Once you're satisfied with your edits, save and export the video past clicking on the download push button on the top right corner. After the video has been rendered, you can download it and share beyond social media channels.

Wrapping up -

Now that you know everything about LinkedIn videos and how to post them, you are all set to share your showtime video on LinkedIn. If yous're serious almost creating videos for LinkedIn, you must check out this blog where we share LinkedIn video ideas that will increase engagement.

And if yous want to know more than about how yous can leverage LinkedIn ads for your brand or business, read this comprehensive guide .

Lastly, if yous take any questions and desire to continue the chat or learn more, yous can hop on over to the InVideo community and acquire from 25K other marketers and video creators just like you!

Source: https://invideo.io/blog/how-to-post-video-on-linkedin/

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